How to Use Social Media to Gain Clients for Your Design Business
These days, if your business is not on social media, it amounts to people not being sure your company even exists. Today nearly 70% of customers use social media for researching businesses and items before purchasing.
Social media has become one of the most effective ways to connect with your audience in a way that directly leads to increased sales. You need to learn how to use this vast audience to your advantage and leverage your social media presence to gain more clients for your design business.
Here are ten easy ways to use social media as a way to gain more clients for your design business.
Live stream a Q&A or tutorial to show your expertise
Numerous studies have hammered home the fact that people prefer to watch videos over all other types of marketing content. Live streaming is the newest extension of video marketing, but it has shown to be a highly effective way to increase audience engagement. In fact, now the three major social media platforms (Facebook, Twitter, and Instagram) all offer live streaming capabilities, and they will notify your followers as soon as the cameras start rolling.
Post videos of your design process to YouTube. The statistics for YouTube use are staggering; every minute, 300 hours of content are uploaded to the site, and it is the second largest search engine in the world. Using YouTube to promote your design business will actually help your SEO rankings, leading to increased organic searches and conversions.
Giving your followers a little glimpse into the behind-the-scenes process makes your brand seem more personal, and how-to videos are one of the most popular category uploaded on YouTube. It’s also a creative way to display your talents and expertise to potential clients.